Blue

Zissou

// Rebrand

// Logo

// Colour Palette

// Assets

// Website

// Print Marketing

// Ilha de Mozambique: UNESCO world heritage site

// Concept

// Client Brief

// Shift market positioning to target post-pandemic
tourism trends

// Inspired by Mozambique’s rich and varied heritage and vibrant culture

// Design Process

Logo

Blue Zissou are an indepedent and sustainable tour operator based in Mozambique and Australia. Offering unique and ethical experiences.


They collaborate with expedition ships in the region to facilitate tours to fascinating places where the lives of locals and visitors can be forever enriched.

Tourism has changed a great deal since the
pandemic, Blue Zissou required a fresh

visual identity which helped them to target key influencers and decision makers in the industry.


I worked closely with the key stakeholders over several weeks to develop an aspirational design to appeal to their target demographics

Website &

Branding

// Website

// To engage with tourism industry trend setters

// Vintage nautical inspired diagrams and designs

// Branding

// Skillsets

// Web Design 
// Market Positioning

// Brand Development

The expedition ship cruise industry is relatively small and specialist compared to
traditional cruise ships.


This website is designed to target and appeal to expedition leaders and bespoke adventure travel operators. There is requirement to utilise the time during shoulder seasons and capture the audience who are more adventurous but still demand luxury and high standards.