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Botany
Bay
// Rebrand
// Logo
// Colour Palette
// Assets
// Brand Guidelines
// Knitted initials
denoting trust, synergy, balance & harmony
// Concept
// Client Brief
// Timeless
// Exclusive
// Experienced
// Trustworthy
// The symmetry of the emblem gives it versatility across all platforms
// Design
Logo
Botany Bay are a brand new asset management firm based across London, Madrid, Berlin & Paris offices.
They provide loan and advisory services for the commercial real estate industry globally, with a focus on Western Europe.
I worked closely with the senior management team to develop a contemporary and classy design which denotes the exclusive nature of their business and clientele.
The logo is inspired by high-fashion brands associated with the capital cities of Europe, invoking a sense of luxury and timeless professionalism.
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Branding & Website
// Branding
// Logo & Assets
// Guidelines
// Roll out
// Research
// Consult
// Design
// Develop
// Test
// Website
// Skillsets
//
Web Design
//
Marketing
// Brand Development
Botany Bay is an exclusive and traditional business-to-business financial service provider, meaning their marketing strategy is focussed on fostering relationships and building trust over time and delivering on promises.
I designed and developed a responsive website which provides information on services and team behind the brand, whilst encouraging potential clients or collaborators to reach out. After careful deliberation it was decided not to push services or create a sales funnel as it would cheapen their offering and would be unlikely to increase engagement.
