City of

Social Action

// Brand Development

// Logo

// Brand Guidelines

// Assets

// Artwork

// Content

// Print

// Manchester is historically important on social and
political issues

// Concept

// Client Brief

// Inspiring

// Inclusive

// Colourful

// Celebratory

//  Represent the broad spectrum of people and causes covered
by COSA

// Design Process

// Skillsets

// Concept Development
// Colour Theory // Branding

Logo

CoSA is a scheme run by the charity Young Manchester, celebrating and funding youth-led community opportunities and projects.



Drawing on Manchester’s rich heritage in social reform and political activism. CoSA is a means to elevate issues that are important to young people, and help them find funding for positive outreach.

‘Young Manchester’ commissioned a brief that would appeal to young people and inspire them to get involved in their local communities with social action at the heart


Drawing on Manchester’s rich heritage in social reform and political activism. CoSA is a means to elevate issues that are important to young people, and help them find funding for positive outreach.

Branding &

Assets

// Branding

// People Activism

// Landmarks

// Architecture

// Locations

// Create vibrant scenes as engaging content to deliver a positive and inspiring message

// Illustration

A contemporary and eye-catching illustration style
and vibrant colour palette was developed through collaboration with the youth-led charity's marketing team to complement the logo and inspiring messaging and community projects.


These assets are used to enhance marketing and visual communications by ‘Young Manchester’ to connect community youth leaders, political and creative projects in Manchester.