18 King

William St

// OOH Marketing

// Vinyl Design

// Copywriting

// Art Deco

// Concept

// Skillsets

// Print Design

// Concept Development
// Marketing // Branding

18 King William St is a prime retail real estate opportunity in the heart of London’s financial district. It is four minutes walk from London Bridge and under two minutes from Monument underground.


After a detailed consultation and in-depth research we developed an Art Deco style; inspired by local architecture, landmarks and competition. Appealing to the passing target demographics; aimed at a luxury coffee lounge proprietor as there is clear gap in the market. We developed marketing hooks in this same theme to catch the eye and provoke a response from potential clientele.


The design has been the most successful OOH. campaign run by FI for a long time (tracked through QR scans), garnering significant attention, enquiries and leads. Meaning that the asset manager can be very discerning regarding the lease as there is so much demand. Previously this property was unoccupied for over 18months.