Step Up

Mcr

// Charity Launch

// Logo

// Branding

// Assets

// Artwork

// Website

// Content

// Photography

// Print

// Step up’ for your community in East Manchester


// Concept

// Skillsets

// Web & Print Design

// Concept Development
// Marketing // Branding

Step Up is a place-based giving scheme, established to connect East Manchester based community projects to funds and support both locally and nationally.

We collaborated with local housing association One Manchester to design a visual identity which was both aspirational and representative of the local communities.


Due to scepticism around schemes like this, it was very important that this wasn’t only a project for the local area but was a projection of the community’s ideas and aspirations.

It was key to include residents in the branding process at every step of the way through focus groups at local community centres across Ancoats, Beswick, Clayton and Openshaw.

Website &

Marketing

// Website

// Engage business owners

// Inform Community

// Encourage donations

// Raise awareness and join together people, ideas and funding in the local area

// Marketing

The website was designed to be a digital hub for the community, showcasing creative projects, giving news and information to local people and also a way for potential investors to get involved and contribute.


Due to low rates of access to the internet in the area, I designed newspapers, flyers and leaflets to inform, engage and inspire lcoal people to get involved and support the charity.